Laura and Nick, the husband-and-wife founders of Vibe Otter, with their child at a pumpkin patch The Vibe Otter family exploring the LEGO store together The kitchen table where Vibe Otter got its start

Turning ideas into attention — and attention into growth.

A husband-and-wife team building brands through influencer marketing and creative.

Our Story Media & Podcasts
300+Websites Created
100%5-Star Reviews
8+Years Experience
100%Family Owned & Operated
Our Story

It started at a kitchen table.

The Rackley family visiting the LEGO store at night
Nick at his Army officer graduation ceremony

Hey there,

We're Nick and Laura — partners in life, in business, and in the mission to change how brands grow through influence.

Our story isn't the traditional founder story. There's no boardroom or pitch-deck montage. It's a couple building a company side by side — creating campaigns, producing commercials, and working directly with businesses.

Nick brings the vision, the speed, and an obsession with building. Laura brings the creative instinct, the brand perspective, and a feel for what makes people connect.

Together, that's the whole company: turning ideas into attention, and attention into growth.

And we're not just talking about the future of influencer marketing. We're living it.

We're building VibeOtter publicly — creating content around the journey, working with businesses in real time, and showing what it actually looks like to build a fast-moving company as a couple.

The product is VibeOtter.
But the story people follow is us.

A couple building together, betting on each other, and creating the next chapter of influencer-driven growth.

Thanks for being here for it. We'd love for you and your business to be part of the story.

— Nick & Laura

Laura and Nick, founders of Vibe Otter, with their child
Award-winning digital portfolio showcase
Our Mission

We're building a company designed for the way marketing works now — where personality, creators, storytelling, and culture matter as much as traditional advertising.

Nick: Vision & Speed

The builder. He sees where the company is going and moves fast to get there — obsessed with turning ideas into campaigns, products, and momentum.

Laura: Creative & Connection

The brand eye. She knows what makes people connect — the instinct, perspective, and storytelling that turn attention into loyalty.

Building in Public

No polish-and-pray. We share the journey as it happens, work with businesses in real time, and let the story speak for itself.

Why Choose Us

Real Results. Real Business Growth.

Big-agency quality. Family-business heart. We don't just build websites or run campaigns — we build systems that generate leads, grow revenue, and make your business run smarter.

B2C Marketing & Growth

New Jersey & New York Area

Part-time to 6 employeesIn under 8 months

From Side Hustle to Full-Time Company

We partnered with a client operating their business part-time and built the marketing foundation needed to grow — a strategy that consistently brought in customers and supported the company as it scaled into a full-time operation with six employees.

Website Design & Conversion

Sarasota, Florida

5+ leads a weekFrom a website redesign alone

A Website That Finally Generates Inquiries

The old site had no effective way for prospects to submit their information. We rebuilt it around a clearer customer journey — no SEO, no paid ads, no extra campaigns. Just a better website turning existing traffic into opportunities.

B2B Marketing & Expansion

Florida

E-commerce to retailPlaced in stores in under 6 months

From Online Sales to Store Shelves

Through focused positioning, marketing, and business development, we helped a B2B e-commerce product move beyond online sales and get placed in brick-and-mortar retail stores — opening an entirely new channel for growth.

Development & Automation

Chicago, Illinois

Hundreds of hoursSaved every single month

A Custom CRM Built Around Their Workflow

What started as a basic website project became a full CRM and business-management backend shaped around how the company actually operates. Manual processes now run through one integrated system, freeing the team to focus on customers and growth.

Your Website Should Do More Than Look Good.

More leads, better marketing, new sales channels, automated operations — we build solutions tied to measurable business outcomes. Let's build something that moves your business forward.

Start a Project
Our Work

Websites we've built for businesses like yours.

Every site below is a real small business with real customers. This is what "made with heart, built to work" looks like.

Wild Bloom Florals website homepage with soft floral design
Wild Bloom FloralsFlorist · Local Service
Simple Life boutique storefront website homepage
Simple LifeBoutique · E-commerce
Taj Mahal Indian gift shop website homepage
Taj Mahal Gift ShopRetail · E-commerce
Verve Softball website homepage with bold athletic design
Verve SoftballSports · Programs
Iverson's furniture store website homepage
Iverson's FurnitureFurniture · Retail
Soul India Travel website homepage
Soul India TravelTravel · Tours
Flag football uniforms website homepage
Flag Football UniformsApparel · E-commerce
Nastassia Domenique brand website header
Nastassia DomeniquePersonal Brand
Mobile dog grooming service website homepage
Pawsh Puppar LorPet Care · Mobile Service
Fitness coach website homepage
Fitness CoachingHealth · Coaching
Professional aircraft detailing service website homepage
Aircraft DetailingAviation · Services
Tule Creek Capital website homepage
Tule Creek CapitalFinance · B2B
Our Approach

Four steps. Zero runaround.

Our proprietary tools let us build up to 10x faster at a fraction of the usual cost — so you get custom quality without the custom-agency invoice.

  1. 1

    Listen & Understand

    Real conversation about your business, your customers, and what success looks like for you.

  2. 2

    Design & Create

    We craft a website that looks like you, sounds like you, and works as hard as you do.

  3. 3

    Refine & Perfect

    We obsess over the details together until every page earns its place.

  4. 4

    Support & Grow

    Launch is the beginning. We stay on to keep your site sharp and your business growing.

Media & Beyond

More than websites — a voice for small business.

From podcast conversations to broadcast commercials running across Texas, we use every channel we have to champion the people we build for.

Laura and Nick recording their small business podcast episode

Podcasts

Laura and Nick behind the mic — real conversations with real small business owners. Lessons learned, laughs shared, and honest talk about what it takes to win online.

Watch the podcast on YouTube →

Texas Commercials

Broadcast-quality commercials made for businesses that want to be seen and remembered — the same care we pour into websites, brought to the screen.

A note on transparency: our Texas commercial wasn't filmed in Texas — but it runs in Texas because we love and support the Texas entrepreneurial market.

Proudly airing in Texas
The family behind Vibe Otter sharing everyday moments on social media

Social Media

It all started with an Instagram following. Today we share our work, our process, and plenty of family life — come say hello.

Get in Touch

Let's build something you're proud of.

Tell us about your business — we'll reply personally, usually the same day. No pressure, no bots, just Laura or Nick.